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The 2020 list includes innovations that are making the world better, smarter, more enjoyable, and of course safer. https://images.squarespace-cdn.com/content/v1/602fc6e9786559651ccf812f/b1273985-2084-4b6f-beb8-d9f3ecb92749/Forbes+Post.png Home “Personal safety solutions, like rape whistles and pepper spray, were designed by men years ago; they were designed by people who haven’t experienced personal safety concerns in the way that women and minorities have,” critiques de Zarraga. “They’ve all been solution-first, rather than starting with the individual, understanding their safety concerns and then designing a solution to meet their needs.” https://images.squarespace-cdn.com/content/v1/602fc6e9786559651ccf812f/96b5e757-83c2-4a9d-8dab-1d5e4afbda6a/FastComapny+Post.png Home “We don’t see ourselves as a jewelry company or even necessarily a product company,” says de Zarraga. “We create technology that allows people to feel more confident and safe as they go about their lives. But ultimately, we realize our product shouldn’t exist: We want to live in a world where people don’t experience violence and harassment as part of their everyday life. We hope that we’re just a stopgap solution until that time comes.” https://images.squarespace-cdn.com/content/v1/602fc6e9786559651ccf812f/78bd7dd7-4a0e-4d54-a757-427908bf8453/Fortune+Post.png Home “Since launching in early 2020, Flare has seen rapid growth. The company says it has already sold out of inventory three times over, and according to SimilarWeb, a digital intelligence firm for website traffic, it is the fastest-growing direct-to-consumer brand with a 313.7% increase in website traffic quarter-over-quarter.” https://images.squarespace-cdn.com/content/v1/602fc6e9786559651ccf812f/61efa317-9dc5-4954-9dd1-a47eb5743ba0/Instyle+Post.png Home "We want to lead a movement in personal security and to help share the way that we see safety," de Zarraga says. 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